Everybody knows that breaking into the charts is critical for success and that getting there is a lot more complex than it used to be. With an increasing array of business models such as freemium and free-to-play joining paid downloads, getting monetization and engagement right is more important than ever.
Monetization is a major part of production. Your dedicated producer will draw on best practices from some of the most successful games in the world, current market research, our partners at Electronic Arts, and a sense of “what’s right for the player.” We’re no fan of pay-to-win trickery that ultimately spoils the integrity of gameplay. All paid content should exist to make the game more fun and rewarding. We’ll work closely together to ensure we are successfully engaging the player with a game that’s both properly and respectfully monetized.
Launch week a major milestone for everyone but it is just the beginning of the journey. Post-launch servicing is mission critical. The in-game economy, game mechanics, reward pay-outs – we’ll observe and adjust to reflect player activity as well as drive engagement. Together, we’ll use a multitude of live analytic tools to compile a comprehensive understanding of consumer behavior within your game. From there we can work with you to enhance retention, conversion, monetization and fun.