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Update Your Game on Holidays!

It’s been months since your game was featured. Discovery challenges mount, especially as hundreds of new games appear in the stores every week. Thankfully, there are dozens of potential opportunities to be rediscovered – and they’re right on the calendar. Holidays. All of the major storefronts run regular features based on holidays like Valentine’s Day. Putting together a themed content-based update is a great way to potentially score one of those coveted feature spots.

In addition to potential featuring, a holiday update also gives you something to shout about on social channels like Twitter or Facebook. Not only can you re-engage current players, but with some smart hashtags and social outreach, you can reach new players or get on the radar of mobile game site editors hungry for game news.

What makes a good holiday update? More than just window-dressing. Actual game modes, new stages, and more will get people re-engaged. Let’s look at Feed Me Oil 2, a game from our development partner HolyWaterGames. A huge Easter update for Feed Me Oil 2 tucked Easter Eggs into levels that, when collected, unlocked an all-new chapter with chocolate bubbles. When launched, Feed Me Oil 2 received an Editors’ Choice, but thanks to this Easter-themed, the game enjoyed a new round of featuring and rediscovery.

Feed Me Oil 2

There are hundreds of holidays around the world, secular and non-secular. We’ve collected a handy calendar of secular holidays to reference when planning your game updates in 2016.

Feb 2 – Groundhog Day (US)

Feb 8 – New Year (China, Korea)

Feb 9-13 – Spring Golden Week (China)

Feb 14 – Valentine’s Day

March 8 – International Women’s Day (Russia)

March 17 – St. Patrick’s Day

April 22 – Earth Day

May 5 – Children’s Day (Japan, Korea)

May 5 – Cinco de Mayo (Mexico)

May 8 – Mother’s Day (US)

May 30 – Memorial Day (US)

June 1 – Children’s Day (China)

June 19 – Father’s Day

July 4 – Independence Day (US)

July 14 – Bastille Day (France)

Sep 19 – Respect for the Aged Day (Japan)

Sep 19 – Oktoberfest (Germany)

Oct 2-7 – Fall Golden Week (China)

Oct 31 – Halloween

Nov 24 – Thanksgiving (US)

Dec 26 – Boxing Day (UK)

Dec 31 – New Year’s Eve

And not only can you target holidays, but there are so many silly days of recognition around the world that you can also use as inspiration for an update. Here’s a few standouts, like Talk Like a Pirate Day on September 19 (everybody loves old-timey pirates), which should serve as a muse.

Jan 31 – Backward Day

Feb 9 – Mardi Gras

April 1 – April Fool’s Day

Jun 3 – Doughnut Day

Jul 7 – Chocolate Day

Aug 8 – World Cat Day

Sep 19 – Talk Like a Pirate Day

Nov 17 – Meteor Shower

Dec 13 – Ice Cream Day

Happy holidays. And happy updating!

© 2016 Electronic Arts Inc. Trademarks belong to their respective owners. All rights reserved.

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